MIGRAIN - Key concepts
Media language: The way that the media communicates with the people consuming it AND terms used to describe specific parts of the media - using CODES & CONVENTIONS.
Industry: The companies and organisations that produce, distribute and regulate the media.
Genre: A way of categorising a particular media text according to its content and style. They follow CONVENTIONS (expectations of a media product).
Representation: The way the people, places and events are re-shown in the media and the messages that this sends to audiences.
Audience: The people who watch/read/listen to the media.
Target Audience is based on demographics and psychographics.
Demographics (CLEARS) = class, location, education/employment, age, race and sex).
Psychographics = the personality, values, attitudes, interests and lifestyles of a target audience.
Ideology: The ideas behind a media text, the secret (or sometimes not-so secret) agenda of its producers.
Narrative: Narrative is the coherence/organisation given to a series of facts. The human mind needs narrative to make sense of things. We connect events and make interpretations based on those connections.
MECS - Micro elements to help you analyse
Mise-en-scene
Editing
Camerawork
Sound
Quizlet - have a go at revising key terms by using the links below:
General terminology
Advertising terminology
Magazine terminology
Moving Image terminology (MECS)
TV Comedy terminology
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