Click the link to see the website for the campaign: #womennotobjects
- Do any of these filters apply to any of the adverts you have chosen to discuss in your essay?
- Does this apply more so to contemporary or historical advertising?
- Were women objectified in the 1920s/50s adverts, or was it more about their role in society? What reasons could there be for the shift in the way women are now represented in advertising?
I thought the video below was very revealing of society. If young children are shocked at these adverts and can articulate what they think is happening to the women in the adverts they have been shown, why do we not challenge advertising more? We, the audience, need to drive this forward until:
- brands realise that their campaigns should not promote negativity of gender as audience do not find it attractive or persuasive and results in us not wanting to buy their product/service
- advertising companies find more creative, positive ways to represent gender
- institutions (magazines, TV channels, billboards) challenge brands and refuse to promote them for negative gender portrayal
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