Student post: Dark Knight film poster analysis

Sachin (10N)

The image of the city has been included on the film poster to show that this is Batman’s city, he owns it. This adds his sense of power and this may appeal to the target audience.

The tagline for the poster is very catchy and appealing for the audience as it gives them a sense of danger. As it is a world without rules it connotes that bad things could happen and you can do anything. This helps the poster relate with the action genre.

The logo for Batman on the building is on fire. The orange colour signifies passion and danger as well excitement. The logo is placed on the building above Batman to show that wherever he goes he leaves his mark behind that everyone will remember, that he is powerful and will show audience a sense of power to be considered as a hero.

The image of Batman has been placed in middle of the poster so it is eye catching and attracts the audience, and the shot is a low angle to make him look powerful and serious.

The colours for the background are black connoting mystery and darkness and this adds curiosity and will hook the target audience to this poster. There is also blue, grey and white clouds that show there is a storm coming which represents evil and he must fight back to it.

The film logo has a black bat behind the title which represents him as a bat and recognises what the film will be about. The title is in white to stand out against the black background and may seem dangerous. “Knight” shows he is heroic.

The film credits have placed underneath the film title to inform the audience who has participated and helped in making this film.

The poster is interesting because it gives off two sides to Batman; that he doesn’t care about rules, hence why the building has his logo on fire, but at the same time he is the hero and the shield of the city. This attracts audiences because it shows him off as a heroic character and brave knight who is going to protect it from evil.