10B HW Listerine Advert Analysis

10B HW Due Monday 6th January

Task 1: Make sure ALL your homework tasks for advertising have been completed. Go through the blog posts to find out what they are. So far that includes:

1. Favourite adverts

2. Early advertising

3. Advertising appeals

4. Annotate adverts - terminology

5. Positive and negative representation of women.


Task 2: Answer the following questions, in full sentences, about the Listerine adverts that were presented during the lesson.

1. What product does it promote?

2. What facts about the product does it provide?

3. How do you know the target audience is women?

4. How is it attempting to appeal to women? (click here à advertising appeal)

5. What persuasive language techniques does it use? Give examples.

6. What is it suggesting about societies values at the time?

7. Do you think the people depicted in this ad represent typical people from the 1920s? Explain your answer.

1920s Listerine Ads