10D HW Listerine vs. Folgers

10D HW Due Tuesday 7th January

Task 1

Ensure all homework relating to advertising has been completed. If you have done the work in your book, create a post stating that it is in your book so I know where to find it. Remember, all of this work will help you to write your essay which is worth 15% of your overall GCSE grade. The tasks include:

1. Favourite adverts

2. Early advertising timeline

3. Advertising appeals

4. Annotated advert

5. Positive and negative representations

6. Listerine analysis

Task 2

Complete the table, comparing the Listerine (1920s) print advert to the Folgers (1950s) TV advert. Remember to focus on how women are represented and what it tells us about society.

If you would like to fill the table on the computer, click this link: Comparison table

Listerine print advert - 1920s

Edna’s case was a really pathetic one. Like every woman, her primary ambition was to marry. Most of the girls of her set were married—or about to be. Yet not one possessed more grace or charm or loveliness than she.   

And as her birthdays crept gradually toward that tragic thirty-mark, marriage seemed farther from her life than ever.

She was often a bridesmaid but never a bride.

That’s the insidious thing about halitosis (unpleasant breath). You, yourself, rarely know when you have it. And ever your closest friends won’t tell you.

Sometimes, of course, halitosis comes from some deep-seated organic disorder that requires professional advice. But usually—and fortunately—halitosis is only a local condition that yields to the regular use of Listerine as a mouth wash and gargle. It is an interesting thing that this well-known antiseptic that has been in use for years for surgical dressings, possesses these unusual properties as breath deodorant.

It halts food fermentation in the mouth and leaves the breath sweet, fresh and clean. Not by substituting some other odour but by really removing the old one. The Listerine odour itself quickly disappears . So the systematic use of Listerine puts you on the safe and polite side.

Your druggist will supply you with Listerine. He sells lots of it. It has dozens of different uses as a safe antiseptic and has been trusted as such for half a century. Read the interesting little booklet that comes with every bottle.

- Lambert Pharmacol Company, Saint Louis, USA