10D HW Listerine vs. Folgers

10D HW Due Tuesday 7th January

Task 1

Ensure all homework relating to advertising has been completed. If you have done the work in your book, create a post stating that it is in your book so I know where to find it. Remember, all of this work will help you to write your essay which is worth 15% of your overall GCSE grade. The tasks include:

1. Favourite adverts

2. Early advertising timeline

3. Advertising appeals

4. Annotated advert

5. Positive and negative representations

6. Listerine analysis

Task 2

Complete the table, comparing the Listerine (1920s) print advert to the Folgers (1950s) TV advert. Remember to focus on how women are represented and what it tells us about society.

If you would like to fill the table on the computer, click this link: Comparison table

Listerine print advert - 1920s

Edna’s case was a really pathetic one. Like every woman, her primary ambition was to marry. Most of the girls of her set were married—or about to be. Yet not one possessed more grace or charm or loveliness than she.   

And as her birthdays crept gradually toward that tragic thirty-mark, marriage seemed farther from her life than ever.

She was often a bridesmaid but never a bride.

That’s the insidious thing about halitosis (unpleasant breath). You, yourself, rarely know when you have it. And ever your closest friends won’t tell you.

Sometimes, of course, halitosis comes from some deep-seated organic disorder that requires professional advice. But usually—and fortunately—halitosis is only a local condition that yields to the regular use of Listerine as a mouth wash and gargle. It is an interesting thing that this well-known antiseptic that has been in use for years for surgical dressings, possesses these unusual properties as breath deodorant.

It halts food fermentation in the mouth and leaves the breath sweet, fresh and clean. Not by substituting some other odour but by really removing the old one. The Listerine odour itself quickly disappears . So the systematic use of Listerine puts you on the safe and polite side.

Your druggist will supply you with Listerine. He sells lots of it. It has dozens of different uses as a safe antiseptic and has been trusted as such for half a century. Read the interesting little booklet that comes with every bottle.

- Lambert Pharmacol Company, Saint Louis, USA

10B HW Listerine Advert Analysis

10B HW Due Monday 6th January

Task 1: Make sure ALL your homework tasks for advertising have been completed. Go through the blog posts to find out what they are. So far that includes:

1. Favourite adverts

2. Early advertising

3. Advertising appeals

4. Annotate adverts - terminology

5. Positive and negative representation of women.


Task 2: Answer the following questions, in full sentences, about the Listerine adverts that were presented during the lesson.

1. What product does it promote?

2. What facts about the product does it provide?

3. How do you know the target audience is women?

4. How is it attempting to appeal to women? (click here à advertising appeal)

5. What persuasive language techniques does it use? Give examples.

6. What is it suggesting about societies values at the time?

7. Do you think the people depicted in this ad represent typical people from the 1920s? Explain your answer.

1920s Listerine Ads

10D HW Listerine Advert Analysis

10D HW Due Tuesday 17th December

Answer the following questions, in full sentences, about the Listerine adverts that were presented during the lesson.

1. What product does it promote?

2. What facts about the product does it provide?

3. How do you know the target audience is women?

4. How is it attempting to appeal to women? (click here à advertising appeal)

5. What persuasive language techniques does it use? Give examples.

6. What is it suggesting about societies values at the time?

7. Do you think the people depicted in this ad represent typical people from the 1920s? Explain your answer.

1920s Listerine Ads

10D HW Positive and negative representations

10D HW Due Tuesday 10th December

Find one (print or TV) advert that represents women positively – post on your blog

AND

Find one (print or TV) advert that represents women negatively – post on your blog

1.Denote (describe) and connote (explain) the way women are represented in each advert.

2.Write down the target audience profile for each advert – demographics AND brief psychographics. (You may want to do this in a table)

3.How does the target audience affect the way women are represented in each of the adverts?

 - Are women represented differently if the advert is aimed at women? Men? Children?

10B HW Terminology and annotated advert

10B HW Due Monday 9th December

1. Revise the advertising terminology from the glossary sheet for a test (click here à advertising glossary) 
2. Annotate a print advert using media terminology - Identify the connotative effects and audience appeal

Y11 Mock Revision

Please click the link to access the revision pack: Action Adventure Revision

There are also YouTube clips to guide you: Action Adventure Page

I recommend that you revise using a combination of both sources. Please come and see me after school on Tuesday or Thursday for any extra guidance or questions you may have.

10D HW - Terminology & Annotated advert

10D HW Due Tuesday 3rd December

1. Revise the advertising terminology from the glossary sheet for a test 
2. Annotate a print advert using media terminology- Identify the connotative effects and audience appeal

10B HW - Advertising Appeals

10B HW Due Monday 2nd December

1.Choose an appeal (click here à advertising appeal) and find a print advert that uses that appeal. Post that advert on your blog and say which appeal it is.

2.For the same product, create your own print advert which follows another appeal. State which appeal you have chosen.

–It can be hand drawn or done on the computer.

- The creative process will be easier if you pick a contrasting appeal.

–Hints: does the slogan need to be changed? Does it need a different image? Who is the target audience for that appeal?

10D HW - Advertising Appeals

10D HW Due Tuesday 26th November

1.Choose an advertising appeal and find a print advert that uses that appeal. Post that advert on your blog and say which appeal it is.

2.For the same product, create your own print advert which follows another appeal. State which appeal you have chosen.

–It can be hand drawn or done on the computer.

- The creative process will be easier if you pick a contrasting appeal.

–Hints: does the slogan need to be changed? Does it need a different image? Who is the target audience for that appeal?

Y11 HW Due Thursday 28th November - BBC Research

Homework needs to be completed by all students, even if you were absent from the lesson. You will generally have a week to complete it, which is plenty of time to come and see/e-mail me for help if it is needed.

1. Research and explain the basic ethos of the BBC (Television).  
2. Write down what you think the BBC wants and what it hopes to achieve with its programmes.  
3. Using your internet research skills complete the BBC Timeline worksheet. 

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• Hint: All this information will be on the BBC website 

The more in depth your research, the easier revision will be when it comes to the mock and real exam. Lunchtime detentions for anyone who does not have this homework in their book for me to see on the due date. Let's get off to a good start!

Remember, if you haven't completed your music industry controlled assessment you need to attend after school sessions on Thursdays. Please e-mail me any outstanding work.

Thank you.

Y10 HW - Early Advertising

Due dates:
10B - Monday 18th November
10D - Tuesday 19th November

For the advertising unit it is important to know a brief history as we will be looking at representation of women through the decades.

Task

1. Using this link - Early Advertising - read the content and note down at least two important points from EACH section. Look out for names and key dates. 
2. Think about the ways in which advertising has changed/evolved due to technology. This independent thinking is to be added to the end of your timeline.  
3. With this information, create a timeline using either Time Toast or Prezi.
4. Add images or videos to make your time line come to life!

Make sure you have ALL completed last weeks homework, even if you were absent from the lesson. This half term is a fresh start. Stick to deadlines = no detention :)

Y10 HW - Favourite Adverts

Advertising

Due dates: 10B - Monday 11th November

                    10D - Tuesday 12th November

As an introduction to the advertising unit I would like you to:

1. Find one of your favourite TV adverts and print advert - post them on your blog.
2. Explain what you like about it – one short paragraph for each advert. 

–Humorous? Celebrity you like? Memorable? Strange? Persuasive? The music? Outrageous? 

You're welcome to do more than one advert for each medium if you're keen!

Action Adventure Films - Revision Pack

This is for both my year 10 classes and year 11 class. You will be having a mock exam on Action Adventure films on your first lesson back after the half term.

Click the link below for some revision material and also use the work from your books. E-mail me over the half term if you need to ask me anything.

AA Revision Pack

Also, keep an eye on the Action Adventure page on this blog for extra help and youtube clips.: Action Adventure Page

Enjoy!

Year 10s

Remember to do your other homework as well. Due on your first lesson back.

1) Update your codes and conventions table to include elelments of representation in Action Adventure. This will help you to revise for the upcoming exam as well as next year.

2) Respond to ALL the comments I have made in your book. If there isn't any room, number my comment and reply on a new page.

10: Codes & Conventions Table

10D: Due Tuesday 15th October
10B: Due Monday 21st October

Complete the table at home if you failed to complete it during the lesson. Post it on your blog.

Codes & Conventions Table

10B HW - Due Monday 14th October (part 2)

10B HW - Due Monday 14th October (part 2)

10D HW - Due Tuesday 8th October (part 2)

Mise-en-scene

Watch the extract and fill in the sheet. Do not forget to complete the essay question too!

Mise-en-scene analysis sheet

Mise-en-scene analysis sheet (with images)

Y11 - Deadline is 3 weeks away!

•Final edit due 10th Oct

–This gives you time to obtain feedback from your target audience

•Written evaluation due 17th Oct

•ENTIRE production due 24th Oct

–Research

–Planning

–Podcast evaluation

•
Off task = warning. 3 warnings = detention

•Failure to meet the deadline will result in compulsory sessions after school

Checklist

1. Production log 
2. Research into music videos 
3. Target audience survey 
4. Target audience results analysis 
5. Psychographic profile 
6. Storyboard – draft 
7. Shooting schedule 
8. Health & safety report 
9. Storyboard – final
10. Shot list 
11. Evidence of organisation and planning
12. Rough edit 
13. Final edit 
14. Podcast evaluation 

10B HW - Due Monday 14th October

—10B HW - Due Monday 14th October
10D HW - Due Tuesday 8th October

Watch an action/adventure sequence of about 5 minutes of your choice. Embed a YouTube clip to your post so I know which clip you are referencing. If you are unsure of how to do this, written Instructions can be found here or use the video tutorial below:

—Answer the following question in full sentences and (at least 3) paragraphs:

“Explain how the following techniques are used in the sequence to create effects that fit into the film’s genre:

1) Camera techniques

2) Sound

3) Editing.”

A – What element are you going to talk about? e.g. close-up, music, jump cut.

B – What is the clear, specific example you will use from the clip?

C – What effect did this element have on the audience?

D – Terminology used?

PEE

Use all the notes from the lessons to help you answer this question. Your books will be returned to you on Thursday.

10B HW - Due Monday 7th October

—

10D HW - Due Tuesday 1st  October

Create a blog post which demonstrates your understanding of sound and its terminology .

—

1. What sounds are conventional to Action/Adventure? 
2. Explain how music can be used to build up tension. 
3. Suggest how sound is used to attract its target audience.
4. Find a clip on YouTube which will help to explain each of your points – you will need to embed this clip or insert a video. (Any issues with doing this, see me before Monday.)

10B HW - Due Monday 30th September

—

10D HW - Due Tuesday 24th September

Create a help sheet which will remind yourself and others about either:

—

• Camera shot types 
• Camera angle types 
• Camera movement types 

4)

—It should ideally be done using ICT.

—You could try this website out: Smore

—The best ones will receive a small prize and will be put up on display.

Do not just describe the shot, explain the connotations and effects on the audience.

Action/Adventure Convention Analysis

Complete the questions below to explore how your chosen action/adventure film uses typical genre codes & conventions (the rules followed within a genre).

1.        What is the title of the film, when was it released, who directed it and who stars in it?
2.        What is the sub-genre of the film? What signifiers reveal this to the audience?
3.        What is the plot of the film? Is this a conventional action/adventure plot? Why?
4.        Who is the protagonist of the film? What is he/she like? Is he/she a conventional hero? Why?
5.        Who is the antagonist in the film? What is he/she like? Is he/she a conventional villain? Why?
6.        Are there any other conventional characters in the film? Who are they and why are they        conventional?
7.        What are the main signifiers used in the film to reveal it is action/adventure to the audience? Think about locations used and the mise-en-scene.
8.        Think about one of the action-sequences in the film. What diegetic and non-diegetic sounds do you hear? Are these conventional?
   Diegetic = the characters in the film can hear this sound
   Non-diegetic = only the audience can hear this. E.g. voice-over, soundtrack
9.        Think about one of the action-sequences in the film. What type of camera shots do you see? Is the editing slow or fast-paced? Why do you think this is?
10.  Does the film break any conventions of the action/adventure genre? If yes, why do you think it has done this? If no, why do you think it has stuck to the conventions?

Welcome!

Welcome to GCSE Media Studies. This blog is currently in progress, but I will be adding information about the course in the coming weeks. On here I will be post your homework, deliver notices and highligh media related issues/news.

On the right are links to your personal blogs. Check out what some of your classmates have been up to.

I look forward to a fun and productive year with you.

Y10 Summer home learning

Below is a link to your summer home learning task. Post your responses onto your blog

Summer home learning task