10D HW Listerine vs. Folgers

10D HW Due Tuesday 7th January

Task 1

Ensure all homework relating to advertising has been completed. If you have done the work in your book, create a post stating that it is in your book so I know where to find it. Remember, all of this work will help you to write your essay which is worth 15% of your overall GCSE grade. The tasks include:

1. Favourite adverts

2. Early advertising timeline

3. Advertising appeals

4. Annotated advert

5. Positive and negative representations

6. Listerine analysis

Task 2

Complete the table, comparing the Listerine (1920s) print advert to the Folgers (1950s) TV advert. Remember to focus on how women are represented and what it tells us about society.

If you would like to fill the table on the computer, click this link: Comparison table

Listerine print advert - 1920s

Edna’s case was a really pathetic one. Like every woman, her primary ambition was to marry. Most of the girls of her set were married—or about to be. Yet not one possessed more grace or charm or loveliness than she.   

And as her birthdays crept gradually toward that tragic thirty-mark, marriage seemed farther from her life than ever.

She was often a bridesmaid but never a bride.

That’s the insidious thing about halitosis (unpleasant breath). You, yourself, rarely know when you have it. And ever your closest friends won’t tell you.

Sometimes, of course, halitosis comes from some deep-seated organic disorder that requires professional advice. But usually—and fortunately—halitosis is only a local condition that yields to the regular use of Listerine as a mouth wash and gargle. It is an interesting thing that this well-known antiseptic that has been in use for years for surgical dressings, possesses these unusual properties as breath deodorant.

It halts food fermentation in the mouth and leaves the breath sweet, fresh and clean. Not by substituting some other odour but by really removing the old one. The Listerine odour itself quickly disappears . So the systematic use of Listerine puts you on the safe and polite side.

Your druggist will supply you with Listerine. He sells lots of it. It has dozens of different uses as a safe antiseptic and has been trusted as such for half a century. Read the interesting little booklet that comes with every bottle.

- Lambert Pharmacol Company, Saint Louis, USA

10B HW Listerine Advert Analysis

10B HW Due Monday 6th January

Task 1: Make sure ALL your homework tasks for advertising have been completed. Go through the blog posts to find out what they are. So far that includes:

1. Favourite adverts

2. Early advertising

3. Advertising appeals

4. Annotate adverts - terminology

5. Positive and negative representation of women.


Task 2: Answer the following questions, in full sentences, about the Listerine adverts that were presented during the lesson.

1. What product does it promote?

2. What facts about the product does it provide?

3. How do you know the target audience is women?

4. How is it attempting to appeal to women? (click here à advertising appeal)

5. What persuasive language techniques does it use? Give examples.

6. What is it suggesting about societies values at the time?

7. Do you think the people depicted in this ad represent typical people from the 1920s? Explain your answer.

1920s Listerine Ads

10D HW Listerine Advert Analysis

10D HW Due Tuesday 17th December

Answer the following questions, in full sentences, about the Listerine adverts that were presented during the lesson.

1. What product does it promote?

2. What facts about the product does it provide?

3. How do you know the target audience is women?

4. How is it attempting to appeal to women? (click here à advertising appeal)

5. What persuasive language techniques does it use? Give examples.

6. What is it suggesting about societies values at the time?

7. Do you think the people depicted in this ad represent typical people from the 1920s? Explain your answer.

1920s Listerine Ads

10D HW Positive and negative representations

10D HW Due Tuesday 10th December

Find one (print or TV) advert that represents women positively – post on your blog

AND

Find one (print or TV) advert that represents women negatively – post on your blog

1.Denote (describe) and connote (explain) the way women are represented in each advert.

2.Write down the target audience profile for each advert – demographics AND brief psychographics. (You may want to do this in a table)

3.How does the target audience affect the way women are represented in each of the adverts?

 - Are women represented differently if the advert is aimed at women? Men? Children?

10B HW Terminology and annotated advert

10B HW Due Monday 9th December

1. Revise the advertising terminology from the glossary sheet for a test (click here à advertising glossary) 
2. Annotate a print advert using media terminology - Identify the connotative effects and audience appeal