Wednesday 18 March 2015

Facebook advertising campaign

Have you seen the recent Facebook TV and billboard adverts? I say recent, but there haven't been any adverts for Facebook in the UK until now. So, why now? I actually don't get it. Personally, I do like the adverts. They use some well known songs in a clever way and it helps to evoke beautiful memories of friendship. Their logo doesn't appear but they rather cleverly incorporate "Facebook terminology." 

What I don't get is, who is their target audience for them? Is there a point of an advertising campaign if it doesn't reach the right people? Do they just want people to talk about it? 

Has it made me use Facebook more frequently? No. It has just left me confused. Have I talked about it with friends? In real life, yes. So to some extent perhaps it is working.

Marketing Magazine

The Drum

Wednesday 11 March 2015

Mark Ronson: How Sampling Transformed Music

Where do you think the lines of copyright in music fall? Is any music original? Hasn't it all be done before? What if a sound or mood is embedded into your subconscious and then you're not sure if it is your idea or not? 

Copyright Victory